The Creating of an Image & Professional Branding of a Company 2


The Creating of an Image & Professional Branding of a Company

I’m publishing this short entry as a follow up to my previous article entitled ” Professional Branding Portraiture Photography – Ditch the 80’s Real Estate Head Shot “. Let me beginning by giving you some background: A few weeks back the studio receives contact from a brand new company which was in need of a “Look“, a “Brand“, or “Image” to allow their clients to recognize them immediately when seeing their promotional materials.

This strong association between the Company and the Brand is one of the most critical factors when starting a new venture and is so often over looked..

How many of you have been handed a business card that was pure white, with color text, and sporting a logo which was certainly picked out of a book at a local print shop? Come on… How many? Over the years, I’ve seen my fare share of this type of rubbish which negatively reflects on the business no matter how “fantastic they are or say they are”.

Remember, if it appears to a client that you are not taking your company seriously, I assure you, they will not either! As they say: ” Too make money one must spend money “! When starting a new business you can cut corners and save money in many areas but when it come to the face of your establishment, it’s “BRAND” or “IMAGE”, this is something you must pay a professional to get it right.

In this economy mediocrity it no longer acceptable. Be stellar or find another profession!

Anyways, sorry for the rant… As I was saying, the owner & partner of this brand new company approached us and instead of asking for my company to come up with an image concept for them, they described exactly what they wanted conceptually and ask if we could make it into reality.Professional Corporate Branding Design & Photography by Joseph Cristina of Allure Multimedia, LLC

I ABSOLUTELY LOVE A CHALLENGE and this was certainly one! After discussing their business, product line and their target group along with their concept we determined that the majority of the project would have to be completed within the confines of Photoshop. I was instructed to create a corporate brand / logo ” CHARM ” as it was, to be worn on a models necklace. Everything you see, beside the model was composited to create specifically to what the client visualized and articulated to us prior to the session. From the look of the lipstick, virtual nameplate and everything else was produced to achieve a certain look & feel that would hit home with the target demographic being marketed.

As you can see, the fruits of this Corporate Branding Production will now be the backbone of which this new company builds upon. Having a vision and finding the right professional to turn that vision into reality is more than half the battle. It is critical, It is imperative, It is the perception!! … given off by your brand, without words, that can reaches out, grab and hold a client’s intrigue while urging them to take the next step. (No matter what that that step might be to fulfill your marketing plan)

So, the next time your at a social networking gathering and someone asks for your card, don’t pull out something generic and lackluster which will certainly end up in a bin by the end of the evening! Hand to the potential client something you are passionate about, something that will create intrigue without you having to say a single word! This is your Brand! This is your Image! This is You! A brand new professionally produced promotional card which oozes your brand from every inch of it’s area will forever ingrain your company, product or service into the mind of the beholder.

As always, thank you for visiting and don’t hesitate to contact our studio for all your Photographic, Design & Multimedia Production needs.

Please indulge me by 1st becoming a Facebook Fan and 2nd please, be so kind as to write a short comment below & share your thoughts & ideas! Thanks again!


About Joseph Cristina

I'm a full-time Palm Beach based Professional Photographer with over 18 years experience in both Photography and Graphic / Media Production. Formal training was received from FAU and the Art Institute in the late 80's. I've worked within multiple advertising agencies along with having work published internationally. Allure Multimedia, LLC is my photographic and multimedia studio base in the sunny Palm Beach, FL. The studio's capacities are many from professional photography to advertising design and multimedia presentation ie. (Wedding Photography, Corporate Events, Modeling, Mitzvahs, TV and Internet Advertising Spots) to name a few. In this digital age, the number of part-time photographers has increase 100 fold diluting the industry with what are known as "weekend warriors". This has lend itself to a rise of a cottage industry of amateurs posing as professionals, underbidding and misleading only to then produce mediocre, at best, final production work. Clients coming to us for professional photography or media creation are reassured by our professionalism, impeccable service, and final product provided, they have made the right decision in commissioning our studio.

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2 thoughts on “The Creating of an Image & Professional Branding of a Company

  • Dave Warner

    Great article! I think photographers need to step back these days and spend more time thinking about how they are branding themselves, as well as how they are marketing as well. Everybody believes that having Twitter and Facebook is it – NOT! There is still a LOT to branding and marketing, and social media has just added some additional tools. Look at that – I’m starting to rant like YOU did 🙂

  • Joseph Cristina Post author

    You see what happens when your passionate about something.. 🙂 and Yes, I agree 110% agree..

    Twitter, Facebook, LinkedIN and alike are not the end all be all in marketing / branding. They’re just another set of tools in which we can get our particular message out to the masses. This does not mean that people will listen but at least we have a platform to do so!

    Thanks for the comment and anyone reading this followup article needs to head over to Dave’s blog at LensFlare35 for one of the best photography related communities for both amateur and professional photographers to stay informed and share. Don’t forget to listen to his podcast while your at it!

    Thanks again Dave!