Behind the Scenes Video of Fashion Photography Photo Shoot


Behind the Scenes VIDEO of Professional

Fashion Photographer Joseph Cristina

On Location “Run & Gun” Test Hasselblad H4D-40 Medium Format Digital Camera

I would like to formally thank, Eric Peterson from Hasselblad USA for the bang up job he did in facilitating the acquisition of some of the equipment used for this project. As we know collaboration is the key to all projects; we are only as good as our weakest link. I would be remiss if I didn’t also thank Trevor Current Press Agent for his roll!

Run & Gun was my theme – Unlike many, I decided to detach this $27,000 camera kit from it’s umbilical cord and shot untethered with high speed UDMA SanDisk 16gb & 32gb Memory Cards.

At $1,000/hr for location costs, it was both Awe-Inspiring & Exhilarating at the same time! I can not say enough about the team of 11 creatives whom collaborated on this project to make it happen! Thank you all!

This video is simply a fast paced “Run & Gun” depiction of the Fashion Shoot testing the Hasselblad H4D-40 Medium Format Digital Camera. I hope you enjoy it.

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Want to See How the Photos Turned Out   CLICK HERE TO SEE!

These images were taken during a fashion shoot in in sunny Miami, Florida at Shake-A-Leg Miami Aquatic Center and Marine Academy. You may see some familiar locations in the images and behind the scenes video as several segments of the USA Network hit TV show “Burn Notice” were filmed there, Sailing Dock as well as a Private Island.

If you’re in the Fort Lauderdale Miami Area during the month of MARCH, you many wish to view these images at a huge 3 to 5 feet size. We will be putting on a Gallery Showing for this body of work to benefit Children with Autism. Details coming soon!

Behind The Scenes Fashion Shoot Photos Below

The entire shoot was shot with the Hasselblad H4D-40 and backup Canon 5DmkII as a control unit!

A full review on my experience with this camera will be coming soon by Press Agent Trevor Current of CurrentPhotographer.com whom flew down to Sunny Miami Florida to cover this location fashion shoot. Stay Tuned!

* Contact Professional Fashion Photographer Joseph Cristina of Palm Beach, FL Today — Contact


About Joseph Cristina

I'm a full-time Palm Beach based Professional Photographer with over 18 years experience in both Photography and Graphic / Media Production. Formal training was received from FAU and the Art Institute in the late 80's. I've worked within multiple advertising agencies along with having work published internationally. Allure Multimedia, LLC is my photographic and multimedia studio base in the sunny Palm Beach, FL. The studio's capacities are many from professional photography to advertising design and multimedia presentation ie. (Wedding Photography, Corporate Events, Modeling, Mitzvahs, TV and Internet Advertising Spots) to name a few. In this digital age, the number of part-time photographers has increase 100 fold diluting the industry with what are known as "weekend warriors". This has lend itself to a rise of a cottage industry of amateurs posing as professionals, underbidding and misleading only to then produce mediocre, at best, final production work. Clients coming to us for professional photography or media creation are reassured by our professionalism, impeccable service, and final product provided, they have made the right decision in commissioning our studio.

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