Allure Multimedia Professional Photography * * * 561.762.8968

2010 Professional Athlete Business Summit
Turnberry Isle Resort / Ocean Front Luxury Trump Hollywood
Professional Event Photography by Joseph Cristina of Allure Multimedia, LLC
From NFL Players, Past & Present, to the top motivational speakers in the world. This summit, brought to you by Locker 2 Locker, took place at the Luxury Fairmont Turnberry Isle Resort & Club [...]

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Professional Photography Leather Flush Mount Album

Destination Weddings, Boudoir (Classy & Sensual), Modeling & more

I’ve been asked so many times: “What Exactly Does a Custom Designed Leather Flush Mount Album Look Like?”. Well, here you go! After some thought on the topic and knowing the old days of sitting with a client showing book after book are, for the most part history, I’ve decided to bring the process closer to the digital age by allow past, present and future client to experience without having to be here in studio. …

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Do Today’s Photographers Fear The Shadows?

Granted know one wants a BLACK SHADOW on one side of a person or object within every single Vertical Perspective Image but I think we’ve gone a bit over board now!

I believe to a certain degree, myself included, we have slowly become Shadow Phobic.

I recall like it was yesterday my first “decent” camera purchased while still in high school. It was a Minolta SRT-102 fully manual, metal frame, 35mm that could actually flash sync at a whooping 1/60th of a second! For 1974 technology, it was no slouch and allowed me to photograph solely in Black & White using many different types film while developing all my own work.

The wonderfully strange thing that occurred during this period was my ability to “ see” in black and white! I looked at images as groups of geometric shapes of light & dark and found myself using shadow to give skeleton to a frame and light to provide it with flesh.

Should a Professional Photographer Give Away Their Copyright?

Certain unique situations a client will call for the transfer of copyright / ownership of the photographers work. In these cases the professional is amply compensated, many times monetarily, for the sale of their copyright. I will cover these situations in a future discussion but for now; let’s look at the majority of commissioned photographic projects:

I hear this all the time … (voice of client)

I want ownership / copyright to all my photos
I want to be able to make my own prints
I want a CD or DVD with all original photos
DO YOU REALLY? … ARE YOU SURE? … NO NO.. ARE YOU REALLY SURE?

Let me ask you something:

Q: Would a photographer or any other creative that was truly passionate about the work they do for you, your organization, product or event, be inclined to give away ownership to their creative work?

Do I Need a Professional Photographer?

The following was inspired by a Poll introduced by @photojack on Twitter. The question posed was a simple one with a not so simple answer:

What Word or Phrase would you use to best describe the Photography industry today?

My answer was simply “ IN FLUX “ as I believe more than ever, that the amateurs in the industry are being weeded out daily and the professional photographers, passionate about their profession, like cream, are quickly rising to the top.

The introduction of digital technology has brought into to the market many part-time “shooters” that are directly competing with the full-time professional photographers. No studio expense, cheap equipment, many times no backup cameras, lens, lighting and charge a fraction of what a true full-time professional has to charge to make a living, all while providing mediocre photography at best.

During this “ FLUX “ the number of projects that I take on per month that are “re-shoots “ for clients that chose to use one of these part-timers has quadrupled from 2007. Most ask for a reduction in my rates as they indicate they already spent “X dollars“ and are over budget… and I simply say … (well, I’ll let you fill this in later)

Back to the question at hand “Do I Need a Professional Photographer? “