Interior, Architectural, Commercial Photography 3 Ps to Success

Interior Design Photography
Architectural Photography
Commercial Photography

–=: The three P’s to success :=–

From Real Estate Sales, Property Rental to Hotel & Resort Property fill rates, all are directly linked to the 3 P’s: Presence, Perception and Photographs.


Presence come from Old Media & New Media “Social Media” (Today’s market place rewards New Media savvy entities with increased sales opportunities)


Perception directly relates to Reviews & General Chatter (It’s more important what a single past client publicly says about you or your establishment then any of your direct PR)


Photograph, both moving and still play a large roll in both Presence & Perception. The saying, a photograph is worth 1,000 words is even more relevant in Real Estate Sales & Rental


For this reason when a Resort, Hotel, Real Estate Agency or Property Owner approaches us for professional Interior or Architectural Photography we make sure to provide stunning photographs to satisfy our piece of the SALES puzzle.

Real World Example: Last year, we shot a project calling for high end magazine styled Real Estate photos of a property that was on the market for over a year without a bite. The agency had lowered the asking price by $200,000 to try and move the Palm Beach million dollar home and still nothing. After we completed our work and the images replaced the 3D walk-thru “these things simply make me nauseous” presentation the property sold in less than a month and not only did the agent sell but the property sold for just over their originally listed price. That’s more than a $200,000 increase by just from having quality photos instead of a generic 3D presentation. The bottom-line here is Presence, Perception & Photograph in combination simply SELLS!

I’ve included a few images taken at a recent Fort Lauderdale, Florida condo renovation we just photographed for the amazing interior designer Mr. Szaflarsk. His eye for color and eclectic vision is really refreshing and inspiring to boot. As the co-host of Digital Photography Cafe, a weekly internet radio show, I spoke about this in Episode 2 if you would like to give it a listen.

Take Away:

If you’re a photographer, keep in mind, you must create images that simply SELL!

If you’re a seller, find a professional Interior Photographer, Architectural Photographer or Commercial Photographer in your area that has the ability to create “Images That SELL!”



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About Joseph Cristina

I'm a full-time Palm Beach based Professional Photographer with over 18 years experience in both Photography and Graphic / Media Production. Formal training was received from FAU and the Art Institute in the late 80's. I've worked within multiple advertising agencies along with having work published internationally. Allure Multimedia, LLC is my photographic and multimedia studio base in the sunny Palm Beach, FL. The studio's capacities are many from professional photography to advertising design and multimedia presentation ie. (Wedding Photography, Corporate Events, Modeling, Mitzvahs, TV and Internet Advertising Spots) to name a few. In this digital age, the number of part-time photographers has increase 100 fold diluting the industry with what are known as "weekend warriors". This has lend itself to a rise of a cottage industry of amateurs posing as professionals, underbidding and misleading only to then produce mediocre, at best, final production work. Clients coming to us for professional photography or media creation are reassured by our professionalism, impeccable service, and final product provided, they have made the right decision in commissioning our studio.

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